Web Site Marketing Services available

At Vision Computer Systems we can offer services in the web site development area to match your needs. We have extensive industry experience across all industry sectors.

If you cannot see the service you require or you're not sure what service you need just drop us an enquiry and we'll get back to you and discuss your options.


Web Site Marketing

Website marketing is such a new and exciting area of study and of course in any new field there is always a variety of scams, misconceptions and untruths peddled for a quick dollar.
The best idea is to take a good look at where you want to be, who you think your audience is, identify your budget and work out an ongoing longterm strategy. The overall marketing strategies cover two distinct phases.

  • The initial stage is the launch of the site, where you attempt to let everyone know that your site is up and going and you want them to visit.

  • The second and ongoing stage is where you need to follow up and optimise your site to make sure you maintain or improve your prescence or position in search engine results.

To successfully market your Web site you need to run an on-going campaign, just as you would for any other product or service. We've identified a number of components which we cover below. Not all apply to every Web site, and the emphasis on each component may vary according to your situation. They include:

  • Publish your Web site with Internet search engines and directories

  • Issuing a press release

  • Obtaining links from other Web sites

  • Running on-site events

  • Conducting a direct e-marketing campaign

  • Integrating your traditional marketing and sales prog

  • Measuring your results

  • Ongoing monitoring and optimisation

  1. Publish Your Web Site with Internet Search Engines and Directories
    The objective here is to get your Web site listed in the Internet's equivalent of the yellow pages. This is probably the most cost effective way of reaching prospects who otherwise may not be aware of your company. Once listed, prospects who search on these directories can find your site.
    There are hundreds of sites where you can announce your site. Each typically falls into one of six categories: 1) search engines; 2) announcement sites; 3) general directories; 4) geographic sites; 5) specific-interest sites; or 6) selective sites.

    Your announcement should coincide with the completion of your site, not before because prospects who click to a site still under construction are unlikely to return.

  2. Issuing a Press Release A press release allows you to reach prospects through publications that cover your topic of interest. A release needs to be coordinated with the launch of your site (or it's not news) and may be distributed by e-mail, newswire, fax or mail.

  3. Obtaining Links From Other Web Sites There are two types of links: 1) one-way links to your Web site; and 2) two-way links where you provide a return link to the other Web site.
    Getting a link simply requires finding sites that have a reason for pointing to you, then asking for the link. If a site acts as a resource for information that resides on your site, the owners of the site will probably want to point to you.
    If you can't get them to point to your main page, then ask for a link to your page that contains the specific information.

    Seek out partners for trading links including vendors, suppliers and providers of complimentary products.

  4. Running On-Site Events Running events on your site is an excellent way to encourage repeat traffic. You'll want to begin running events once traffic from your site launch begins to fade. Examples include contests, games, on-line interviews, chat sessions and audio broadcasts.

  5. Conducting a Direct e-Marketing Campaign Direct e-marketing on the Internet is in its formative stages. You can send your message in e-mail or HTML format; preferrably to willinmg recipients.
    The trend in direct e-marketing is in "push" technologies and services. These allow you to send regularly scheduled messages and other content to individuals who have signed up to receive it. The business models for these technologies are still in definition, but they deserve attention and testing.
    Gathering customer emails and contact details when they make an equiry or a booking or purchase a product can be used for direct emailing campaigns. Simple reward systems whjere the customer joined the preferred customer group to receive extra discounts is also a good source of direct email addresses.

  6. Integrating Your Traditional Marketing and Sales Programs Start by including your Web site address on your flyers, letterheads and brochures. If there are advantages to delivering services, programs or information through your Web site, then provide an incentive in your traditional materials to get customers to go to your site for fulfillment.

    Your comapny vehicles rear bumperbar is a very high focus area while travelling the roads, especially in traffic.

  7. Measuring your results You need to measure the effectiveness of your expenditure, you do it for all other business expenditure why not web marketing strategies.

    To measure the effectiveness of each component of your campaign, first determine where your traffic originates. Then measure what individuals do once they get to your site to determine if traffic generated from one source is more valuable than others.
    Note that this is different than measuring the effectiveness of the site itself. With data in hand, you can begin the process of fine-tuning your Web site marketing programs.

    A simple and inexpensive source of market response is your web site statistics analysis. Each of our sites maintains a wealth of site staitistics from the number of unique visitors, where they came from, how long they were viewing a page, what key words they used to find you, what time of the day and many other factors can be viewed for any period.
    This analysis is not conclusive but does identify activity or nonactivity trends.

Even though the Internet marketing industry is very young, it is vibrant, dynamic, confusing, full of pot holes but used properly and within budget can be very productive.


Very Professional Job - Well Done

Not only do we have all our company information available for our prospective clients to view at all times, we now have an upto date company profile available and a photo gallery of past and present projects.
We are fast becoming much more computer literate and starting to do a lot more business via the Internet.

Colin Ryan
Cambridge Services Pty. Ltd.
Devonport 0364249399